Campaign(k) — From the Desk of J.D. Carlson

★ CENSUS → CAMPAIGN(K) · A NEW PDC ADVISOR TOOL

Stop guessing which participants need attention.
Walk in with intelligence on every one.

Bench(k) lured them in. Campaign(k) says, "Here's what we can do for you — with every plan you bring to PDC." Upload a census. Get a complete participant engagement strategy in seconds.

smart · easy · awesome.

FROM THE DESK OF · J.D. CARLSON

Chad — Bench(k) opened the door. Campaign(k) walks through it. When an advisor brings a plan to PDC, we don't just benchmark it — we segment every participant, identify the missed match dollars, find the HENRYs, build the 90-day action plan, and hand the advisor a deliverable they couldn't build themselves. This is the conversation-starter that turns a prospect into a client.

— J.D. CARLSON · CEO & PRESIDENT · PLAN DESIGN CONSULTANTS

200

Participants Segmented

$133,905

Missed Match Found

HENRYs Identified

<30s

Time to Full Analysis

THE PDC WAY · CAMPAIGN INTELLIGENCE

Same philosophy. New ammunition.

Census data that used to sit in a filing cabinet now powers AI-driven participant engagement campaigns. Three pillars. One upload.

🎯

smart.

AI segments every participant into behavioral personas — PreRetirees, HENRYs, YoungAccumulators, MidCareerSavers, Wealth Builders. Each gets a tailored engagement strategy, not a generic mailer.

⚡

easy.

Upload a census CSV. Campaign(k) auto-maps the columns — technology from Census(k) — and the full analysis generates in under 30 seconds. No data prep. No formatting. No waiting.

🏆

awesome.

The advisor gets a deliverable they cannot build themselves — missed match analysis, fiduciary gap flags, SECURE 2.0 compliance alerts, and a 90-day action plan. In seconds, not weeks.

THE POSITIONING

Two completely different engagement motions.

Every TPA says "we help with participant education." The question is whether that's a brochure in the breakroom or a precision-targeted campaign backed by real census data.

⚠ THE SPRAY AND PRAY

"We'll send out an enrollment reminder to everyone."

Generic participant communications that treat a 25-year-old making $40K the same as a 58-year-old earning $191K. No segmentation. No dollar quantification. No urgency.

✕ Same email to all 200 participants
✕ No missed-match analysis — dollars left invisible
✕ HENRYs never identified or optimized
✕ No SECURE 2.0 compliance flags
✕ Weeks to prepare, if it happens at all

✓ THE PDC CAMPAIGN(K) PLAY

"We segmented your 200 participants, found $133,905 in missed match, and built your 90-day campaign."

Every participant profiled. Every dollar quantified. Every compliance risk flagged. A complete engagement blueprint the advisor can present to the plan sponsor — today.

✓ 5 behavioral personas, each with targeted strategy
✓ $133,905 missed match identified by participant
✓ 5 HENRYs flagged for deferral optimization
✓ SECURE 2.0 + fiduciary gap analysis included
✓ Full analysis in under 30 seconds

THE TWO-CLICK WORKFLOW

From plan census to finished deliverable — in two clicks.

Census(k) auto-maps the columns. Campaign(k) builds the strategy. The advisor presents it to the plan sponsor before lunch.

STEP 01

📁

Upload Census

Drop in the plan census CSV — balance data included

→

STEP 02

🔄

Census(k) Maps

Columns auto-mapped — no formatting, no cleanup

→

STEP 03

🎯

Campaign(k) Analyzes

AI segments, quantifies, and builds the campaign

→

STEP 04

📊

Deliver to Advisor

Dashboard + AI Overview — ready to present

Thirty seconds total. Upload, click, deliver.

DELIVERABLE №2 · THE AI ENGAGEMENT ANALYSIS

The written report that closes the loop.

Campaign(k) doesn't just segment — it writes the advisor's playbook. Every participant persona, every dollar opportunity, every compliance risk, structured into a 90-day action plan.

AI-GENERATED

Campaign(k) · Participant Engagement Analysis · Print Preview

May 4, 2026 · Campaign(k) Analysis · AI-Generated Report

Participant Engagement Analysis

200 participants

$133,905 missed match

5 HENRYs identified

May 4, 2026

Executive Summary

This plan is hemorrhaging $133,905 annually in missed match dollars across 69 participants — that's nearly $134K in free money walking out the door every year. Most shocking: 40 people aren't contributing a dime despite earning an average of $96,591, with five PreRetirees alone leaving $22,704 on the table.

Top Priority Actions

Week 1 — Emergency Match Recovery: Contact Dorothy Nelson ($118,889 comp, $0 deferrals) immediately — she's missing $4,756 in free match money annually
Week 2 — HENRY Optimization Blitz: Schedule individual meetings with Ashley James and Joseph Reed — both under-saving at 5.1% and 4.0% on $191K and $178K salaries
Week 3 — Compliance Alert: Notify plan sponsor about 4 participants subject to SECURE 2.0 Roth mandate — immediate documentation required

Engagement by Persona

PreRetirees (77 participants): Crisis intervention needed — top 5 non-contributors are all PreRetirees leaving massive money behind. Catch-up campaign potential: 78 eligible, 0 using — massive education gap.

HENRYs (5 participants): Ashley James and Joseph Reed need immediate deferral optimization — earning $191K and $178K but contributing below 6%. Roth vs. traditional strategy sessions needed.

90-Day Action Plan

Month 1 — Emergency Triage: Direct outreach to 40 non-contributors — prioritize the $119,308 immediate recovery
Month 2 — Systematic Engagement: Launch catch-up education for 78 eligible participants — target $666,250 capacity
Month 3 — Measurement: Track participation improvement from 80%, measure deferral rate increase from 9.0% average

Key Success Metrics: Reduce missed match from $133,905 by at least 25% ($33,476), increase catch-up utilization from 0% to 15%, optimize HENRY deferrals to capture additional $50K+ annually.

PRECISION SEGMENTATION · 5 PERSONAS

Every participant has a persona. Every persona has a strategy.

Campaign(k) doesn't just group by age. It combines age, compensation, deferral rate, balance, and match utilization to build behavioral profiles the advisor can act on.

Crisis intervention needed. Top 5 non-contributors are all PreRetirees leaving massive money behind. 78 eligible for catch-up contributions — zero are using them. A $666,250 education opportunity sitting untouched.

MATCH RECOVERY CATCH-UP EDUCATION WEALTH PRESERVATION

High Earners, Not Rich Yet. Ashley James ($191K, 5.1% deferral) and Joseph Reed ($178K, 4.0%) need immediate deferral optimization. Roth vs. traditional strategy sessions and executive advisory introductions.

DEFERRAL OPTIMIZATION ROTH STRATEGY TAX DIVERSIFICATION

Match awareness campaign. Likely contributing to the 29 below-match threshold. Auto-escalation enrollment push + basic retirement education workshops. Get them in the habit early.

AUTO-ESCALATION ENROLLMENT PUSH BASIC EDUCATION

1% annual increase campaigns. At peak earnings — Roth conversion education, portfolio rebalancing services. The quiet middle that becomes the loud success story with consistent nudging.

ROTH CONVERSION REBALANCING 1% CAMPAIGNS

Already on track. These are the plan's high-savers — high deferral rates with meaningful balances. Touch points: advisory consultations for wealth preservation and tax-efficient distribution planning.

ADVISORY CONSULT DISTRIBUTION PLANNING WEALTH TRANSFER

THE VALUE PLAY

The conversation that wins the plan.

Bench(k) gets the advisor's attention. Campaign(k) proves what PDC can do with the plans they bring.

Bench(k) is how we find the plans. Campaign(k) is how we keep them. When an advisor sees that we segmented their 200 participants, found $133,905 in missed match, and built a 90-day action plan — in thirty seconds — that's not a TPA pitch. That's a partnership.

— Chad Johansen, QKA · Partner & Director of Retirement Plan Sales · Plan Design Consultants

THE SUBSCRIPTION ANGLE

Campaign(k) is available on the Waivz menu under Advisor Tools. Advisors can't run this analysis themselves unless they purchase a subscription — the AI-powered segmentation, missed-match quantification, and 90-day campaign builder are proprietary. The need is there, the value is obvious, and it's done in seconds. PDC runs it for them as part of the relationship.